WhatsApp is currently one of the most popular chatting apps with billions of users worldwide. It enables easy and fast communication between people or between people and businesses. WhatsApp Business presents a remarkable business opportunity due to the substantial user base of daily instant messaging app users and the potential of smartphones. Therefore, if you aren’t using WhatsApp Marketing for your Business, you might be losing out on an increase in ROI of at least 25–40%.
WhatsApp is one of the greatest platforms for connecting with your audience, with a 98% message open rate and a 45–60% click-through rate according to a statistic by AiSensy. Most big companies’ even leading brands use WhatsApp business to communicate with customers and provide customer support. A great thing about this channel is that it is completely FREE! If you are not sure about how to start using WhatsApp to grow your business this guide is for you.
WhatsApp Business is a version of WhatsApp specifically used for businesses. It is very similar to the normal WhatsApp account, however, it has some extra features and messaging tools. WhatsApp business can help you respond to larger volumes of conversations through automated messages to answer frequently asked questions and it can also be integrated with your business’s social media accounts. Here are some great WhatsApp business tools and features to help you grow your business.
1. Business profiles
Business profiles are very important to show the proficiency of your business over WhatsApp. Setting us your business account is very important since it can be quite similar to a business card. It shows everything your customers need to know about your business, such as business hours, location, and contact details. As soon as you launch the application, it is one of the initial phases of the tour. WhatsApp will enquire about your business in a number of ways after receiving your phone number. Later on, under the Business tools part of the panel, you may edit or add more data. Your Business profile can show the credibility of your business and allow people to trust you.
2. Product Catalog
Businesses may present their products or services in a way that is appealing and easily accessible to prospective clients by using WhatsApp’s catalog feature. This may also be a fantastic approach to advertise your recently highlighted or new items. Customers may add products to their shopping baskets while exploring catalogs on WhatsApp. Additionally, business owners may utilize this tool to monitor sales and consumer interactions. Catalogs can be public or private, however, the catalog feature is available for businesses that have verified their business accounts.
3. Setting up a greeting or automated messages.
Greeting messages are a great way to start a conversation with a client, give a friendly impression and earn customer loyalty and trust. Not all WhatsApp Business messages can be sent automatically are greetings; there are other options as well. You may program responses in advance for other scenarios as well. WhatsApp lets you create custom messages such as away messages or greeting messages. While you set up your business hours in the business profile, you can choose the away messages to be sent during non-business hours.
When someone tries to contact you when you’re not available, they’ll automatically get a message. You may create whole conversation streams if you want more automatic WhatsApp messages. You can also send quick replies, to frequently asked questions by your customers, to utilize them during discussions, you may add up to 50 rapid responses and give them shortcuts and keywords. The list of your rapid replies will show when you just hit “/”. It’s a good idea to create a list of scripted replies for common inquiries and scenarios, such as when you want to send messages saying “thank you for your order.” This can help you save time to focus on other things for your business, as your customers continue to connect with you.
4. Broadcasts
Businesses can now send promotional messages on WhatsApp where you engage your audience in a live 1:1 conversation. You can send broadcast messages to increase sales and conversions for your company. Only those individuals who have chosen to receive WhatsApp alerts from your company are capable of receiving these messages. Examples include discount offers, holiday promotions, product launch announcements, and more. This is a very effective, yet easy way to get your ad seen by your audience, as we all know, WhatsApp notifications are hard to ignore, and this increases the chances of a new conversation that can probably end with a sale!
5. Contact Labels
You may easily and conveniently arrange your customer communications using contact labels. For instance, you may categorize consumers according to where they are in the customer lifecycle or how important they are to your company. You can label your customers on their order status and this can help you easily go through your list. It also has a tight connection to your KPIs. Businesses that use customer segmentation to study motivation and consumer demands have a higher chance of exceeding their sales targets. You will get to better understand your consumers by grouping your chats together and adding contact labels which can help you a lot by running your communications.
Using WhatsApp is a great way to boost sales and grow your business. WhatsApp business helps you improve relations and connectivity, increase conversion rates and provide excellent customer support while being extremely affordable. Considering the ROI you may get from using this marketing channel, it is almost free. These tools mentioned are a few among many other tools that can help you grow your business. Being able to set contact labels and automated messages can make life a lot easier to advertise your products and maintain an order customer list. That can also save you a lot of time and effort to maintain a connection with your customers. WhatsApp Business enables you to send broadcasts and list your products where it is very accessible by your audience, you’ll be able to reach them where they always are, on their WhatsApp.
WhatsApp Business is certainly something to think about if you’re searching for a means to enhance your customer service or marketing approach.
