According to various research, long-form content often ranks better than short-form. To provide a Return on investment for your effort, you probably want to be sure that any long-form content you publish will rank, get read, and convert. We all know that in the digital age, content reigns, thus when it comes to creating content for your company or service, it must be of the best quality. Best quality content means the type of content that attracts the readers and resonates with them and delivers to their needs.
The word marketing comes from the word market, your market and your audience should be the center of everything you do in your marketing efforts. Therefore, your content should provide quality content for your market so that your marketing is considered successful. Remember that you are writing for people not just for SEO! The art of writing long-form content that ranks and resonates is not an easy one. But it’s a skill that you can learn and hone, just like any other skill.
We all know how important it is for businesses to have quality content on their websites—and we also know how difficult it can be to find the time or resources to come up with great content. But when you do find the time and resources, what do you do? How do you make sure that your content is engaging, relevant, and helpful? And beyond that, how do you make sure it ranks well in Google search results?
Here are some of the best tips for writing high-quality long content that ranks well in search engines. These tips will help you create engaging and useful content that people want to read—and hopefully, share!
Writing long-form content is an art. Don’t try to increase your word count by writing a ton of pointless content. For your ideal customer to want to read more of your content, you must make sure that you are helping them and adding value. It requires an understanding of how to make your audience feel, think, and act in the way you want them to.
1. Identify the purpose of your topic
The first step is to think about why you’re writing long-form content in the first place. Is it because you want to tell a story? Is it because you want to convey information? Or is it because you want to inspire people? Once you’ve identified your purpose, then it’s time to start writing! The best way to get started is by brainstorming ideas and creating a list of things that might help achieve your goal—things like:
-What are some ways I can deepen or expand on what I’m trying to say?
-How can I use images and graphics to help illustrate my point?
-What kind of tone do I want my piece to have?
2. Use the right keywords.
Use your preferred keyword research tool to choose the keyword or keywords you wish to target for your new long-form content piece. Due to the length of the content item, long-form pieces can rank for several keywords a little bit more easily than short-form pieces.
Pick your keywords carefully. Look for a main keyword that receives a lot of searches and will allow your website to rank higher.
3. Make sure your content is interesting and resonates with your audience.
If you’re trying to write long-form content that ranks, it’s important to remember that you’re not just writing for Google. You’re writing for your audience—and they’re out there! They want to hear from you. They want to know what you have to say. So how do we make sure that your words resonate with them? How do we make sure that these words are helping them achieve their goals? One of the most important things you can do is craft your content with care.
Make sure it’s well-organized and easy to follow along with so that your readers don’t get lost along the way. Many people used to believe that because readers have a shorter attention span, long-form writing won’t benefit their business. The fact is long content can offer advertisers the chance to create insightful, well-elaborated content. You may provide your readers with more in-depth, and expertly created material by using long-form writing.
4. Include facts and numbers
One thing you must be sure of while creating long-form material is credibility. You will need to provide data and reports from reliable sources together with your opinion on the situation. Don’t forget to cite the source of your research or study as well. Establish a welcoming atmosphere to encourage people to read more by diversifying your content, offering valuable information, and facts, and using storytelling or fun content. A higher search ranking is a fantastic additional advantage of including figures and statistics in your writing.
5. Include visuals In your content
It is common knowledge that many people learn or take in information visually. It is crucial to include visual elements in your material, such as photos, infographics, videos, and GIFs. Including visuals in your content can increase traffic and encourage people to stay longer on your website.
6. Track your competitors.
Tracking your competitors is a great way to help you analyze market needs and behavior. Research what long-form content your competitors are posting and how much engagement they are getting on that particular piece. Analyze the numbers they are getting and the keywords they are using and see how you can make the content even better and more beneficial for your business. You can even observe the mistakes your competitors might be making, and avoid them in your work.
Businesses that thrive, succeed, and manage to be profitable year after year versus those that struggle, get stuck and fail, all come down to their ability to locate, find identify and connect with the target market. A great method of connecting with your audience is through long-form content. If you employ long-form content marketing, you will undoubtedly earn more leads for your company. Make sure your long content is interesting for your audience, credible, and includes appealing visuals. In other words: make sure it’s an enjoyable experience for them! Last, but not least, make sure to optimize the content for search engines also, otherwise, you would be missing out on the benefit of higher rankings!
Are you looking for a content marketing strategy for your business? Here MoonKey can help you. We provide full digital marketing services to lead your business. Contact us to book a consultation call.
