Have you ever wondered why we have so many brands in the market that manufacture a single product? Have you asked yourself why you would buy that product from one brand and not from another brand? That is the power of brand awareness, which can play an important part in developing your business in the market and building a special bond with your clients. Nowadays brand awareness is very important for establishing businesses and trusts with clients.
A lot of time people confuse a brand with its logo or its recognizable marks, but a brand is more than just that! A brand in fact is a marketing concept that distinguishes a product or a company. It is the impression that people have when they see your brand logo, or a mark from your brand to be able to recognize it.
What is brand awareness?
Brand awareness is how people are able to recognize your business among others and how familiar it is to them. It is a competitive value that makes the consumer remember your brand and purchase from it. When consumers are faced with product options, they are more likely to choose the option that seems more familiar to them. After all, when consumers make a purchasing decision, they have to trust the brand to buy from it. The higher the brand awareness for a business, the more likely it is to succeed and grow.
When consumers trust your brand, your business can then be identified as successful. When you build brand awareness you build a bond of trust with your consumer. Once a consumer is able to identify your brand and trust it, they’re more likely to purchase your products repeatedly. Thay might also recommend your products to the people they know!
On top of that, brand awareness helps you build brand equity for your business. Brand equity is the consumer’s overall perception and experience with your brand, the better that experience is the better the results for your business.
Positive brand equity is an added value that can help transcend your business. Your consumers will more likely prefer your products or services as they perceive their value.
How to build brand recognition?
Brand awareness doesn’t happen overnight! It is a result of repeated efforts that conveys what your brand stands for, what it looks like, and what it represents. You have to connect to your audience and let them know more about your brand values and traits and not just the products or services it sells.
You can also build brand awareness by telling your story. Your story tells why your business is there and how it started. That can make you appear more authentic in the eyes of the consumers.
Last but not the least, to build brand awareness your brand has to be consistent in its message, color, logo, and tone of voice in order to remain memorable in the eyes of the consumer.
Brand awareness is very important for your business to differentiate itself from the competition. Your marketing initiatives, consumer image, and profit may all be significantly impacted by brand awareness which is why it is very important to foster a familiarity and a connection with your audience.
Moon Key is made up of experts in digital marketing who can help you improve or grow your brand presence. We assist you in creating an effective brand identity that resonates with consumers to build trust, and a brand personality that amplifies the values you want to communicate.
